Posted June 20, 2007:
Quadruple Your Sales With Related Content Links on Wordpress or HTML Sites
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In the offline world, marketers have discovered that putting toothpaste next to floss works. Placing tent stakes next to tents makes sense. They found that they make more money when related items are easy to match.
In the online world, when money is measured in PageViews per Visitor, Click-Thrus, and a lot of time spent browsing your website and eventually buying or clicking on an ad, the same holds true. You have to put like things with like things.
Wordpress makes this easy. There are a host of plug-ins that will do just that and put all of the related posts in your blog somewhere in your post.
Where do you put the related posts on your website? Well- at what point in the reading of the page is the user most likely to want to read something else? The best place is at the bottom of the article, so if they want more to read it’s right there.
What do you do if you don’t have Wordpress? Well, you could code links to other sections by hand. It may take a few extras minutes, but it is REALLY time well spent.