Posted August 30, 2007:
Entourage’s 5 Rules to Becoming an In-Demand Blogger
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If you’ve ever seen HBO’s Entourage, you know that there is a lot of hype and Drama (no pun intended) to make the show great. But, there is also quite a bit of wisdom in these guys’ moves.
Now that Entourage is HBO’s most popular show, and since they just got another season geared up for the fall, let’s take a look at what we can learn from the 5 Entourage dudes about how to become an In-Demand blogger.
Entourage’s 5 Rules to Becoming an In-Demand Blogger:
Rule #1: Use the phone and your pearly-whites to make connections.
You’ve got to get out from behind the keyboard sometimes to make real connections. Real connections get backlinks, mentions, and get in on the ground level of new projects. So, get some phone numbers and make some personal friends with other bloggers. If there are local bloggers, then by all means make some facetime.
And, if you can’t do that, at least put a big picture of your mug right at the top of your blog, that way people know who they are talking to.
Rule #2: Do one thing right, leave the rest to the other 6 billion people on the planet.
Everybody on Entourage has their own unique job. One’s a driver, agent, manager, actor, and a cook. You don’t see each of the guys trying to make it doing each job. If they did, they’d be moderately successful- just like the rest of us Jack-Of-All-Trades.
Make your blog stand out. Do what you are good at. Visitors are going to remember your blog about “30 Days to Moving My Technorati Ranking from 467,982 to 10,000 or I’m selling my Wetsuit” than a blog like “Internet Musings”. Get special, get direct, get a driver to get your laundry so you can focus.
Rule #3: Negotiate.
I don’t know about you, but the part of Entourage I love is seeing Ari negotiate. These guys are ballsy and… completely unrealistic.But, their over-the-top attitude can point to a truth about blogging. After you follow Rule #1 and become a person instead of a number, you can now negotiate price, time, and energy.
Negotiating means you can get more of what you want then the run-of-the-mill blogger. So, use your negotiation power to make your blogging worth while.
Rule #4: Act successful from the get-go.
You don’t see Vince driving himself around in a ‘86 Accord to save on money. Nor do you see the guys living in an apartment, even when they have NO money.
Take a clue from these guys and buy yourself a good logo, and pay someone (if you can’t do a GREAT job yourself) to design you a blog. Don’t use a theme that everybody has seen before, and don’t use one that looks like s***.
Spend $100 now and make $1,000 back this year.
Rule #5: Work- but not so much that you don’t have anything to blog about.
Life is out there waiting. The guys from Entourage know how to have a great time, and so should you. Get out there and do something interesting that you can blog about. Don’t just recycle the same garbage that everyone else is talking about. Make some stories, create memes, and think outside the web.
So that’s that. Get started tonight, and make sure to keep us updated on how it goes.