Posted August 3, 2007:
5 Steps to Make a Great Wordpress Sales Page
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Making a great sales page can be difficult. There is so much to consider and test. And there are many rumors and fables about the “magical” sales page that will make money almost flow from the wallets of others into your home mail box.
Like most things, creating a great sales pagetakes common sense and some time.
I saw the need for a way to use Wordpress as a CMS (or content management system) more than two years ago. Wordpress just works.
The problem with Wordpress is that most blogs have soooooo much STUFF around. Stuff like linkrolls, recent posts, most popular posts, and all of this GOOK that gets users confused, disoriented, or takes their attention away from where they are headed- to the sales part of your sales letter or sales page.
So anyways, I sat down and designed the “theme” (the theme is the layout that Wordpress uses to display and synthesize your website) and I came up with exactly what you are looking at right now.
Noiw, this site isn’t going to win any beauty pageants. That’s why it’s called the Ugly Wordpress Theme. ‘Cause it’s pretty ugly, but DAMN does it sell.
For instance, this site gets a great Pageviews-Per-Visitor average number. That’s because it’s simple to read what you want, and move onto something else you want to read.
So, without further ado, what you came for….
5 Steps to Make a Great Wordpress Sales Page:
1. Make the design one column: Like this site, you’ve got to keep the users attention. Help by making your design one column.
2. Make the text easy to read: Don’t get fancy, people want to read something that their eyes are used to.
3. Cut down on fancy headers: Get to the juicy stuff and cut the crap.
4. Put action points at the bottom of the page, where they should be: People are ready to take action once there is nothing more to read- give them some choices at that point.
5. Use the Ugly Theme: I’ve done all this thinkin (and lots more) already, and am offering beta testers free versions of this for the rest of 2007, so email me at RawWebDesign at gmail dot com and ask for a free copy and see just how this theme can change your life.